Atlanta Dream pay ‘tribute to the past,’ give ‘nod to the future’ with new branding reveal, What Brian Agler’s exit means for the Wings in 2021. A new logo and color palette will accompany the Dream in their move to the Gateway Center Arena along with a new court design and updated uniforms. Atlanta’s original Dream Light Blue (unity and loyalty) will be used as an accent color in the star. The logo is the result of creative work of the designer David Tann, from the Atlanta-based Tantrum Agency, done in cooperation with the players. The shooting star, a nod to the Dream’s original identity (“Shootings Stars” is also the name of their Hype Squad), and of course a basketball because, well, basketball. The 1st of them is phoenix, that symbolizes Atlanta’s rise up from the ashes of the Civil War. They also unveiled a new team logo and other rebranding details. The team also unveiled its new brand on Friday -- its first change since the team's inception in 2008. This marks the first logo overhaul in the 12-season history of the Dream, the team joined the WNBA as an expansion franchise for the 2008 season. But just a week shy of her 30th birthday, her legacy off the court as an outspoken advocate for LGBTQ+ issues rivals her vast on-court successes. “The Atlanta Dream’s new brand reflects our strong heritage as a city and a team, while looking toward the future,” Dream President and General Manager Chris Sienko said. Last week the Atlanta Dream revealed the refreshed primary and secondary logos along with the motto and new colour scheme. Lamont: Limited audience allowed for Toronto FC game on Nov. 1. Get the latest Atlanta Dream news, photos, rankings, lists and more on Bleacher Report The new brand was created by local designer David Tann of the Tantrum Agency. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Coupled with the agenda of promoting diversity and inclusion, we felt it was timely to update our brand platform to highlight the opportunity to demonstrate support for women consumers and athletes. Where does the team, led by Arike Ogunbowale and Satou Sabally, go from here? The phoenix is used as a symbol of Atlanta’s rise up from the ashes of the Civil War as featured in a bronze monument located in Downtown Atlanta. “The Atlanta Dream’s new brand reflects our strong heritage as a city and a team, while looking toward the future,” Dream President and General Manager Chris Sienko said. On October 18, 2019, the Dream unveiled an updated logo and color scheme, the first change to their branding since the team's inception in 2008. According to the team, the logo features “icons that relate directly to Atlanta and its history.”. Gateway Center Arena is scheduled to open next week in a complex that includes the Georgia International Convention Center. The team unveiled the new look at a news conference on Friday. ATLANTA - The WNBA'S Atlanta Dream unveiled its new brand on Friday. The Atlanta Dream’s new tagline brings the myriad themes together: A tribute to the past and a nod to the future One city. Click here to view it at the GICC website.). No portion of NBA.com may be duplicated, redistributed or manipulated in any form. Brittney Griner entered the WNBA to bully opponents in the paint and slam down dunks. To learn more or opt-out, read our Cookie Policy. Casey's General Store rebrands itself as Casey's, rolling out new logo, Uncle Ben's changes its name to Ben's Original. The team explained that their primary “Global Logo” is “a combination of icons that relate directly to Atlanta and its history. The motto of the Atlanta Dream of the Women’s National Basketball Association, announced today along with their new logos and colour scheme. By choosing I Accept, you consent to our use of cookies and other tracking technologies. Light blue remains but has been downgraded to merely an “accent colour”, with red and dark grey (black) taking over as the two main hues. Atlanta’s original Dream Light Blue (unity and loyalty) will be used as an accent color in the star. When the Dream take the Gateway Center Arena court, it will be with a new look in terms of team colors, logo and design. When people are rescued out of sex trafficking and homelessness they can begin to walk out God’s purpose for their lives and become a … Atlanta Dream Atlanta Dream getting new logo, new home. Follow this link for the rest of the WNBA color codes for all of your favorite WNBA team color codes. “We’re excited to offer our fans a professional basketball experience in a state-of-the-art setting,” Brock and Loeffler said. A fresh new logo and color palette will accompany the Dream in their move to the Gateway Center Arena, along with a new court design and updated uniforms to be revealed in advance of the 2020 season. The exciting new primary logo is composed of a combination of icons that relate directly to Atlanta and its history. “With the majority of consumers having an interest in women’s sports, but only 5% of sports media coverage, we are working to ensure we highlight the relevance of the Atlanta Dream with a modern brand.

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